One screen to decide: are we clear to spend on paid traffic, and what do we scale, hold, fix, or kill?
79% of checks passing
Net cash (30d)
$18,240
▲ +$3,110
Revenue (30d)
$64,900
▲ +12%
Blended ROAS
2.4x
▲ +0.3
Conversion rate
2.1%
▼ -0.2pt
Avg order value
$41
▲ +$3
Refund rate
4.8%
▲ +0.6pt
Product claims need substantiation.
Ref: FTC truth-in-advertising; Merchant misrepresentation
Admin MFA is not enabled.
Ref: Admin account protection (MFA)
Creator terms and FTC disclosure rules need approval.
Ref: FTC Endorsement Guides
Legal seller identity is consistent.
Shipping policy is complete.
Return/refund policy is complete.
Product pages include required trust and safety details.
Resend SPF/DKIM/DMARC verification is complete.
Commercial email footer and unsubscribe are compliant.
SMS consent flow is compliant.
Reviews policy blocks fake and undisclosed incentivized reviews.
Product safety review is complete.
Privacy policy matches data practices.
Audit logging is enabled.
| Product | Supplier | Margin | Ship | Score | Call |
|---|---|---|---|---|---|
| Compact Corner Shelf | Bracket Works | 56% | 8d | 79 | hold |
| Under-Desk Cable Tray | Bracket Works | 53% | 8d | 64 | fix |
| Over-Door Organizer | Loomline | 52% | 9d | 59 | kill |
| Folding Step Stool Pre-ad margin below 35%. · Shipping promise exceeds acceptable window. | Shenz Direct | 14% | 16d | 12 | kill |
Supplier risk: low medium high
Product claims need substantiation.
Admin MFA is not enabled.
Creator terms and FTC disclosure rules need approval.